Edenic Energy
A climate tech startup that is on a mission to help transform underserved communities into vibrant, sustainable spaces by providing the right technology, resources, and expertise, empowering them to thrive and build a better quality of life.
Edenic Energy exists to transform how outdated and neglected buildings are managed and upgraded. By creating a centralized platform for building data, the company simplifies complex property management challenges with practical and innovative solutions. A proud participant in the Techstars Alabama EnergyTech Accelerator Fall 2024 Program, they are driven by its goal to foster resilience and enrich lives. Edenic Energy believes that empowering communities starts with addressing systemic issues in infrastructure, moving beyond quick fixes to deliver sustainable, user-focused tools.
DURATION
Ongoing
ROLES
Brand Strategy
Visual Identity
Digital Design
Content Design
Brand Strategy
Before rebranding, Edenic Energy’s previous identity lacked cohesion, structure and impact. The original logo was overly complex, ineffective as an icon, and failed to convey the brand's essence. With no active digital presence, the outdated website lacked personality and did not reflect Edenic Energy’s values.
My rebranding strategy for the company centered on defining a clear personality and pinpointing what set the company apart from competitors. At its core, Edenic Energy is committed to improving neglected communities. This mission became the foundation for a fresh, impactful visual identity that emphasizes hope, community, and innovation.
The rebranding process for Edenic Energy began with its tagline and three core attributes - Sustainable, Reliable, Nurturing, which became the foundation for creating a personality that resonates with both investors and the target audience. Research into the real estate and commercial building management industry showed the need for a memorable and simple identity, alongside establishing an active social media presence. Steps such as refining visual elements, creating a cohesive voice, and developing a strategic content plan were implemented to ensure consistent messaging across all touch points.
Moodboard for Brand Inspiration
Logo and Brand Identity
Edenic Energy's logo resembles a growing plant, which symbolizes Rebirth and Re-building, the start of something new. This monogram connects directly to the tagline, “Building Paradise,” reinforcing Edenic Energy’s dedication to creating better environments and opportunities. By combining this thoughtful symbolism with a clear and cohesive brand personality, it emphasizes building recognition and trust while reflecting the company’s purpose.
The logo’s wordmark utilizes Poppins, a geometric sans-serif typeface chosen for its clean, rounded edges that harmonize with the monogram’s organic design. This typeface brings a modern and approachable feel, while its curves complement the flowing lines of the logo’s monogram, enhancing its elegance and balance.
Visual Identity
The visual identity of Edenic Energy is crafted to stand out in the competitive climate tech space while aligning with the brand’s core values. The color palette integrates green, a color commonly associated with climate tech, paired with a vibrant yellow. This combination moves away from the typical green-and-blue scheme, ensuring Edenic remains distinctive. Yellow, symbolizing hope and optimism, reflects Edenic’s mission of renewal and transformation. It is enriched by the use of gradient design, which brings depth and dynamism to the brand's visual impact.
Edenic Energy’s brand elements are thoughtfully derived from the negative spaces within the logomark, reflecting a cohesive approach to visual design. These elements extend beyond the logo to form patterns, visual accents, and illustrations, ensuring a consistent and engaging identity across all touchpoints, from social media to presentations.
Interactive
Edenic Energy's digital media presence like Instagram and LinkedIn showcases a diverse range of content designed to engage and inform its audience. The strategy includes static posts, team highlight videos, startup tips and tricks, and dynamic animations, fostering interaction and brand visibility. Collaboration posts and interactive formats further amplify engagement. A consistent posting schedule contributed to notable growth, with Edenic's LinkedIn follower base reaching 100 in just two months.
