A subscription-based service that seamlessly blends the richness of South Indian movies and delectable meal recipes crafted by the South Indian community within the United States who are looking for an opportunity to share their culture and stories with others.
This project is a part of the service component of my graduate thesis project titled "We Too Belong Here: Uniting and Strengthening South Indians through Community Collaboration". It is created for a market that is hungry for authenticity and connection, the young adults between the age of 18 to 34, which in New York alone constitutes 2.5M people. It includes both working individuals and international students. And secondly for South Indians, both second generation and homesick South Indians, to help them feel closer to home.
Logo and Brand Identity
Spiced Stories’ logo is a bold and distinctive design that reflects the vibrant and edgy nature of South Indian cuisine. This Adobe typography Ohno Blazeface is strong and memorable, inspired by the bold flavors and character of the food. The chili icon is designed to be simple yet striking, ensuring it is instantly recognizable and memorable, even in small applications like app icons.
Unlike traditional branding, Spiced Stories doesn’t rely on a single primary color. Instead, the three shades work in harmony to create a vibrant and chic identity. The solid contrast of these colors stands out across packaging, the website, merchandise, and more, ensuring the brand is both memorable and full of character.
