Think of el powr as the Fitbit for commercial buildings and school systems.
el powr is an AI-powered energy management software platform that enables commercial buildings and school systems to optimize energy consumption, lower costs, and reduce carbon emissions in a centralized hub. Unlike typical climate tech startups, el powr isn’t just about sustainability; it’s built by a team of diverse creatives and energy enthusiasts who see power as both a resource and a force for change. My design process focused on capturing this unique identity—balancing strength and sophistication while steering away from generic green tech aesthetics.
DURATION
Ongoing
ROLES
Brand Strategy
Visual Identity
Presentation Decks
Logo Concept Ideation
For the el powr logo, I explored three distinct concepts that blend energy, technology, and infrastructure into a bold, modern identity. The first concept reimagined the letter "e" using the universal power symbol, visually reinforcing the brand’s connection to energy and innovation. The second concept transformed a building icon into the letters “el,” symbolizing the seamless integration of power solutions within urban infrastructure. The final concept utilized the letter “w,” inspired by watts (W)—the scientific unit for power—creating a direct yet abstract representation of energy efficiency.
Each idea was rooted in the brand’s mission to redefine power management, with the final design striking a balance between technical sophistication and dynamic simplicity. The chosen design, the power button “e,” is modern, chic, and elegant, making it versatile across all applications while maintaining a strong visual impact.
