A climate tech startup that is on a mission to help transform underserved communities into vibrant, sustainable spaces by providing the right technology, resources, and expertise, empowering them to thrive and build a better quality of life.
Edenic Energy exists to transform how outdated and neglected buildings are managed and upgraded. By creating a centralized platform for building data, the company simplifies complex property management challenges with practical and innovative solutions. A proud participant in the Techstars Alabama EnergyTech Accelerator Fall 2024 Program, they are driven by its goal to foster resilience and enrich lives. Edenic Energy believes that empowering communities starts with addressing systemic issues in infrastructure, moving beyond quick fixes to deliver sustainable, user-focused tools.
DURATION
2 months
ROLES
Brand Strategy
Visual Identity
Digital Design
Content Design
Brand Strategy and Ideation
My rebranding strategy for the company centered on defining a clear personality and pinpointing what set the company apart from competitors. At its core, Edenic Energy is committed to improving neglected communities. This mission became the foundation for a fresh, impactful visual identity that emphasizes hope, community, and innovation. The rebranding process for Edenic Energy began with its tagline and three core attributes - Sustainable, Reliable, Nurturing, which became the foundation for creating a personality that resonates with both investors and the target audience.
Edenic Energy's logo resembles a growing plant, which symbolizes Rebirth and Re-building, the start of something new. This monogram connects directly to the tagline, “Building Paradise,” reinforcing Edenic Energy’s dedication to creating better environments and opportunities. By combining this thoughtful symbolism with a clear and cohesive brand personality, it emphasizes building recognition and trust while reflecting the company’s purpose.
Moodboard Inspiration for the Branding
